Product Development Manager

Geekhunter is hiring on behalf of our client. Founded in 1999, the company excels in branding media, partnering with 50+ malls and trade centers. It innovates continuously, expanding across Asia while offering products like billboards, lightboxes, and branding furniture to meet modern standards and advertiser demands.

We are seeking a dynamic Product Development Manager to drive innovation and growth in our Out-of-Home (OOH) media offerings. The ideal candidate will lead the development and enhancement of OOH advertising products, integrating emerging technologies and data-driven solutions to optimize client engagement and revenue generation.

Job Responsibilities

• Product Strategy & Innovation:
  - Develop and execute a roadmap for OOH media products, including traditional, digital, programmatic, and interactive solutions.
  - Identify market trends, customer needs, and technological advancements to create innovative OOH advertising formats and solutions.
  - Lead the transition from static to dynamic, data-driven OOH media offerings.
• Market Research & Competitive Analysis:
  - Analyze industry trends, customer behavior, and competitor offerings to inform product decisions.
  - Conduct research on emerging advertising technologies such as DOOH, programmatic OOH, and AI-driven targeting solutions.
• Product Development & Execution:
  - Collaborate with internal teams (sales, marketing, technology, operations) to design and launch new OOH media products.
  - Work with vendors, media owners, and technology partners to enhance product capabilities.
  - Oversee the testing and deployment of new product features, ensuring high-quality execution and performance.
• Revenue & Performance Optimization:
  - Develop pricing strategies and monetization models for new OOH products.
  - Establish KPIs and analyze campaign performance to enhance product effectiveness.
  - Optimize programmatic OOH solutions to drive automation and efficiency.
• Stakeholder Collaboration:
  - Partner with sales teams to develop compelling product offerings and sales materials.
  - Provide training and support to ensure effective product adoption.
  - Engage with advertisers and agencies to showcase new product capabilities.

Job Requirements

• Bachelor’s degree in Business, Marketing, Media, or a related field.
• 5+ years of experience in product management, media, advertising, or a related role.
• Strong understanding of OOH and DOOH (Digital Out-of-Home) media landscapes.
• Experience with programmatic advertising, data-driven marketing, and emerging media technologies.
• Excellent analytical, problem-solving, and project management skills.
• Strong collaboration and communication skills to work with cross-functional teams.
• Ability to thrive in a fast-paced, evolving media environment.

Preferred Experience:

• Experience working with OOH advertising networks, media buying platforms, or ad tech companies.
• Familiarity with audience measurement tools and data analytics for OOH campaigns.
• Knowledge of creative and content development for digital signage and interactive OOH media.