Product & Brand Senior Manager

Job Descriptions:

• Develop and implement brand marketing strategies to enhance brand equity and market share.
• Lead 360-degree marketing campaigns, ensuring alignment across all channels (digital, ATL, BTL, trade marketing).
• Monitor brand performance and adjust strategies based on market data and consumer insights.
• Work closely with R&D, sales, and supply chain teams to ensure product-market fit.
• Develop and manage marketing budgets, ensuring cost efficiency and ROI-driven spending.
• Analyze campaign performance and optimize spending based on key performance indicators.
• Monitor market trends and competitive activities to maintain a competitive edge.
• Conduct post-campaign analysis and refine future strategies based on learnings.
• Manage relationships with creative agencies, media partners, and external vendors.
• Train and guide junior team members on brand strategy best practices.

Job Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 5-8 years of experience in brand management/product marketing; experience in an FMCG environment is a must.
• Experience in leading a team.
• Proven expertise in brand marketing strategy, consumer insights, and campaign execution.
• Strong understanding of budgeting, P&L management, and financial forecasting.
• Experience in managing multi-channel marketing campaigns (digital, ATL, BTL, trade).
• Proficiency in market research tools.
• Excellent analytical skills, problem-solving ability, and strategic mindset.
• Strong communication and stakeholder management skills.
• Experience working with agencies, cross-functional teams, and senior leadership.