Performance Marketing Specialist

Contract

• Bachelor's degree (or higher) in any related field with a strong quantitative background.

• Willing to work from the office (Bandung).

• Proven working experience in digital marketing (Min 1-2 years), extensive experience in managing in-house digital performance marketing, especially in managing ads for lead generation campaigns. Highly proficient in using digital ad platforms such as Meta Ads, Google Ads, and TikTok Ads.

• Strong analytical skills and data-driven thinking. Able to generate clear & meaningful reports by utilizing Trackers (e.g., UTM) and Data Processing (e.g., Spreadsheets).

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Creative in devising digital campaigns that engage consumers the most, starting with identifying the correct target audiences and their behavior, until developing marketing materials including but not limited to copy, ads, and landing pages.

• Experienced in setting up ads and analytics platform integration (for mobile app and website) with third parties (e.g., Google Analytics, Google Tag Manager, Facebook Pixel, Hotjar, Sizmek, Appsflyer) for campaign setup and tracking purposes.

• Experience at technology companies (such as e-commerce, online travel, mobile gaming, etc.) is preferable.

• Have a basic understanding of organic acquisition such as Search Engine Optimization (SEO).

• Have a basic understanding of website maintenance (WordPress-based).

Job Desc: