Performance Marketing Manager - Tech Unicorn Company

• Excellent opportunity to work with regional team
• Attractive remuneration package

About Our Client

Our client is a leading unicorn tech company in Southeast Asia.

Job Description

• Manage app install campaigns holistically, from concept to execution and measurement.
• Analyze campaign performance in-depth using tools like Tableau, Google Analytics, and other relevant platforms.
• Optimize ad performance and ROI through A/B testing and other experimentation.
• Identify and prioritize optimization opportunities, assessing their potential impact and required effort.
• Partner with cross-functional teams to ensure marketing strategies align with business goals.
• Keep abreast of the latest trends and best practices in app install advertising.
• Establish and maintain a testing framework to drive ongoing campaign improvement.
• Implement innovative strategies that leverage industry trends and best practices.

The Successful Applicant

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field from a reputable university. Advanced degree preferred.
• 7+ years of digital marketing experience, specializing in app install advertising. Proficient in digital marketing tools such as Google Ads and Facebook Ads Manager.
• Proven experience in A/B testing and performance optimization.
• Successful track record of managing and optimizing app install campaigns.
• Possess strong analytical skills and a strategic mindset, capable of delivering immediate results while driving long-term growth.
• Proven track record in a leading unicorn tech companies and marketing agency.

What's on Offer

• Excellent opportunity to work with regional team
• Attractive remuneration package