Performance Marketing Manager

About the job Performance Marketing Manager

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Manage app install campaigns holistically, from concept to execution and measurement.
• Analyze campaign performance in-depth using tools like Tableau, Google Analytics, and other relevant platforms.
• Optimize ad performance and ROI through A/B testing and other experimentation.
• Identify and prioritize optimization opportunities, assessing their potential impact and required effort.
• Partner with cross-functional teams to ensure marketing strategies align with business goals.
• Keep abreast of the latest trends and best practices in app install advertising.
• Establish and maintain a testing framework to drive ongoing campaign improvement.
• Implement innovative strategies that leverage industry trends and best practices.

Requirement

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field from a reputable university. Advanced degree preferred.
• 7+ years of digital marketing experience, specializing in app install advertising. Proficient in digital marketing tools such as Google Ads and Facebook Ads Manager.
• Proven experience in A/B testing and performance optimization.
• Successful track record of managing and optimizing app install campaigns.
• Possess strong analytical skills and a strategic mindset, capable of delivering immediate results while driving long-term growth.