Paid ads Marketing

Boo is a leading dating and social networking platform committed to innovation, quality, and excellence. We are looking for a dynamic and experienced Paid Ads Marketer to join our team and help elevate our brand to new heights.

The Role: Paid Ads Marketer - Remote

Job Description

The Paid Ads Marketer will be responsible for managing, creating, and optimizing online advertisements using various paid advertising platforms (e.g. Google Ads, Facebook Ads, etc.). They will identify target audiences, set up and monitor campaigns, and provide reports on campaign performance. Additionally, the candidate will collaborate with cross-functional teams to ensure campaigns align with marketing strategies, help drive revenue growth, and improve customer engagement.

Key Responsibilities

• Improve upon paid social media processes and innovate new strategies and techniques.
• Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client goals.
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses.
• Manage social media advertising campaigns including building campaigns from scratch, optimizing, and making daily adjustments as necessary.
• Understand the basic marketing funnel and where each channel plays a role.

Ideal Profile

Qualifications

• Previous working experience as a Paid Ads Marketer or related to this role.
• A proven track record of successful marketing campaigns.
• In-depth knowledge of various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.
• Hands-on experience in handling marketing budgets and forecasting/reporting results.
• Preferably with experience in:
• Web paid acquisition, landing page optimization.
• Paid ads analytics.
• Display network ads (DSPs).

What's on Offer?

• Opportunity within a company with a solid track record of performance.
• Flexible working options.
• Opportunity to make a positive impact.