Officer-Marketing Communication IM3

Role Summary:

Marketing Communication IM3 is responsible for leading and executing integrated marketing strategies to enhance brand positioning, customer engagement, and business growth in the telecommunications sector. This role requires expertise in product/brand marketing, P&L management, advertising & promotions, and market research & analysis to drive customer acquisition and retention.

Responsibilities:

• Execute messaging strategies to enhance brand positioning.
• Execute marketing strategies and plans to drive customer acquisition and brand awareness.
• Analyze market trends, determine product requirements.
• Plan, create, and coordinate advertising and promotional campaigns to maximize market reach and impact.
• Gather and analyze marketplace trends, customer data, and competitive insights to optimize marketing strategies.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. A Master’s degree (MBA) is preferred but not required.
• At least 5 years of experience in sales, marketing, or business development within the telecommunications or FMCG industry. Minimum 3 years in a managerial role, leading teams in sales and distribution.
• Proven expertise in sales strategy development, team leadership, and market expansion.
• Hands-on experience in leading large-scale sales operations and distribution networks.
• Strong background in financial planning, P&L management, and revenue forecasting.
• Ability to analyze market trends, customer insights, and competitive intelligence to optimize sales strategies.
• Prepaid sales and distribution management, ensuring alignment with business objectives.
• Market analysis and business development to drive customer reach and retention. Financial performance management, including budgeting, forecasting, and ROI evaluation.
• Sales Leadership & Negotiation: Ability to drive sales teams, manage key accounts, and close high-value deals.
• Strategic Marketing & Brand Development: Experience in executing marketing campaigns, pricing strategies, and customer engagement initiatives.
• Customer Service Excellence: Strong problem-solving skills to resolve escalations and ensure high service quality.
• Excellent analytical thinking, data-driven decision-making, and problem-solving abilities.
• Strong communication and stakeholder management skills to collaborate with distributors, partners, and internal teams.
• High adaptability to a fast-paced, competitive market with the ability to drive innovation and continuous improvement.