Media Buying and Creative Lead For DTC Brand (US Based/Remote)

Media Buying and Creative Lead For DTC Brand (US Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client, a US-based e-commerce company, is seeking a talented Media Buyer/Creative Lead to join their team. As the Creative Lead, you will lead the creative direction and strategy of the company's online marketing efforts. You will work closely with cross-functional teams to develop and execute creative campaigns that drive customer engagement and brand awareness.

Responsibilities:

• Ads Concept Development: Lead the development of creative concepts and strategies that align with client objectives, target audience preferences, and brand identity.
• Ads Creative Direction: Provide artistic direction and guidance to the creative team, including designers, copywriters, and multimedia specialists, to ensure the development of high-quality and impactful creative assets.
• Ads Campaign Ideation: Collaborate with clients, account managers, and other stakeholders to brainstorm and conceptualize advertising campaigns, marketing initiatives, and brand activations. Develop and execute creative campaigns from concept to completion, ensuring brand consistency and alignment with marketing objectives.
• Ads Copywriting and Messaging: Review and approve copywriting and messaging for advertisements, marketing materials, and digital content to ensure alignment with brand voice, tone, and messaging strategy.
• Team Leadership: Provide leadership, mentorship, and creative direction to the creative team, fostering a collaborative and innovative work environment that encourages creativity, growth, and professional development.
• Market Research and Trends: Stay informed about industry trends, emerging technologies, and creative best practices to inform creative strategies and maintain a competitive edge in the market.
• Performance Evaluation: Evaluate the effectiveness and impact of creative campaigns and initiatives through performance metrics, feedback, and client satisfaction surveys, and use insights to refine future creative strategies and executions.
• Team Collaboration: Collaborate with marketing, design, and content teams to develop compelling and engaging visual assets for digital marketing, social media, and website.

Media Buying:

• Analyze Facebook ad account performance, focusing on hook rate, hold rates, ROAS, and CAC, to make creative decisions that improve results based on data.
• Manage paid search campaigns on platforms like Google Ads and Meta Ads, including keyword research, ad copywriting, bid management, and performance optimization to drive traffic and conversions.
• Implement display advertising campaigns through programmatic ad platforms and retargeting strategies to increase brand visibility and drive website traffic.

Requirements:

• 5+ years of experience in a relevant role, preferably in an e-commerce or retail environment.
• Proven experience in leading and managing a creative team.
• Deep understanding of the e-commerce landscape, including digital marketing channels, online sales funnels, and key performance indicators (KPIs) for measuring campaign success.
• Proven track record of planning, executing, and optimizing digital media campaigns across multiple channels, including paid search, social media, display advertising, and programmatic.
• Proficiency in managing advertising campaigns on major digital advertising platforms, such as Google Ads, Meta, TikTok, Facebook Ads, and Instagram Ads.
• Strong portfolio showcasing your creative work across various platforms and mediums.
• Understanding of branding principles and ability to develop and maintain brand guidelines.
• Strong conceptual thinking and ability to translate ideas into visually appealing designs.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.