Media and Content Planner

We are seeking a passionate and creative Media and Content Planner to join our retail brand, Jamtangan.com. The ideal candidate is a watch enthusiast with a deep understanding of the retail industry and a keen eye for trends in timepieces. This role requires someone who is highly adaptable, data-driven, and has exceptional communication skills to connect with our target audience in Indonesia.

About the Role

1. Content Planning: Plan, develop and manage high-quality content across various platforms, including social media (Instagram, TikTok, YouTube), blogs, and newsletters on a daily and weekly basis.
2. Content Creation: Produce and execute the video production process including conceptualization, storyboarding, scheduling, recording, editing, and posting.
3. Trend Research: Conduct research on upcoming fashion trends and social media trends to ensure our content remains fresh, relevant, and ahead of the curve.
4. Data Analysis: Monitor and analyze content performance metrics such as reach, engagement, and follower growth. Use insights to refine and optimize content strategies.
5. Social Media Management: Manage social media accounts, ensuring consistent brand voice and aesthetic. Engage with followers and respond to comments and messages promptly.
6. Creative Ideation: Generate innovative content ideas that align with brand values and marketing objectives. Collaborate with the marketing team to brainstorm and execute campaigns.
7. Audience Engagement: Understand and effectively communicate with our target audience—Indonesia's fashion luxury customers—by tailoring content to their preferences and behaviors.
8. Collaboration: Work closely with the marketing, design, and sales teams to align content with overall marketing strategies and campaigns.
9. Stay Updated: Keep abreast of industry developments, competitor activities, and emerging digital marketing trends to maintain a competitive edge.

Requirements:

1. A deep love for watches, with a strong understanding of different watch brands, types, and industry trends.
2. Prior experience or extensive knowledge in the watch industry, including familiarity with major watchmakers, collectors' trends, and unique timepiece features.
3. A creative mindset with a talent for generating unique and captivating content ideas centered around watches.
4. Confident and proficient in managing the end-to-end creation process, from concept to post-production.
5. Ability to quickly adapt to changing trends and viral content, keeping the brand relevant and engaging in the watch industry.
6. Able to express various facial expressions and body gestures that align with the key message of each video.
7. Exceptional verbal and written communication skills in English, with strong pronunciation and the ability to clearly convey ideas about watches.
8. Proficiency in using analytics tools to measure content performance and extract actionable insights.
9. Strong ability to research watch industry trends and social media engagement strategies.
10. Willingness to understand and engage with Indonesia's watch market, tailoring content to meet the interests and preferences of the local audience.
11. Ability to work independently or collaboratively within a team environment and manage multiple projects simultaneously to meet deadlines.

Preferred Qualifications:

1. Bachelor’s degree in Marketing, Communications or a related field.
2. 1-2 years working experience in the same position or related field.
3. Experience working in the Retail Industry.
4. Familiarity with social media management tools and analytics platforms.
5. Graphic design or video editing skills.