Marketing Strategist (Home Living Brand)

Marketing Strategist (Home Living Brand)

We are hiring Marketing Strategist for one of our retail brand home living. Placement in Jakarta area.

Benefits: Competitive Basic salary, BPJS TK & Kesehatan, THR, Laptop, etc.

Key Responsibilities:

1. Lead cross-functional teams in the creation, implementation, and management of integrated marketing campaigns across digital and social media platforms.
2. Conduct market research, competitive analysis, and consumer behavior studies to identify trends, opportunities, and challenges, enabling informed decision-making.
3. Craft and refine brand messaging to ensure consistency across all touchpoints, from advertisements to customer service interactions.
4. Direct content strategy and social media initiatives to engage with audiences, increase brand awareness, and drive customer loyalty.
5. Collaborate with design, content, and digital teams to develop brand assets, visual identity, and marketing materials that resonate with target audiences.
6. Identify strategic partnerships and influencer collaborations to expand brand reach and create authentic connections with target audiences.
7. Analyze brand performance metrics, consumer feedback, and market trends to evaluate the effectiveness of branding strategies.

1. Min. 2 years of marketing experience, including team leadership, preferably in home living industry, mom/baby products, or other D2C brand.
2. Proven ability to drive sales through creative and data-driven marketing.
3. Experience in partnerships, digital marketing, and event activations.
4. Strong communication and negotiation skills.
5. Independent with an entrepreneurial mindset and high initiatives.
6. Ability to work in a fast-paced environment, multitask, and meet deadlines.
7. Genuine interest in home living industry and up to date with the trends.