Marketing Strategist (Growth and Digital focused) - Sports Tech Startup

Marketing Strategist (Growth and Digital focused) - Sports Tech Startup

Ayo is looking for an experienced marketing strategist to join our team! As a marketing executive, you will be responsible for the growth in Ayo's user base and reach through marketing activities.

Job Description includes:

1. Design, develop and implement marketing strategies to increase awareness of Ayo, drive new user registrations and increase the rate of active users.
2. Plan and implement online and offline advertising campaigns.
3. Work closely with in-house or external creative agencies to design marketing materials such as social media posts, brochures and adverts.
4. Review work progress of in-house or external creative team.
5. Write press releases and marketing copies for both online and offline campaigns.
6. Run the company’s social media channels (Instagram, Twitter, TikTok, Facebook and LinkedIn) to enhance audience engagement.
7. Manage Facebook, Instagram, TikTok, YouTube, and Google Ads.
8. Build relationships with Ayo's key users and communities to increase their traction on Ayo.
9. Participate in sport community events as needed to build relationships with the community.
10. Conduct market research and analysis to evaluate trends, brand awareness and competition.
11. Monitor progress of marketing campaigns using appropriate metrics and submit reports of performance.
12. Collaborate with managers in preparing budgets and monitoring expenses.
13. Work with internal sales and operation teams to run campaigns to increase sales.
14. Prepare and present sponsorship decks to clients.

Required Skill:

1. Critical Thinking, detail-oriented.
2. Excellent Communication Skills and Ability to Communicate Solutions.
3. Experience in Marketing (Digital and Offline).
4. Experience in using Online Ads (Instagram, Facebook, Google, TikTok).
5. Team player and self-starter (Independent).
6. Innovative and Creative.
7. Active in sports is a plus.

Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing or equivalent.

Required language(s): English, Bahasa Indonesia.

At least 2 Year(s) of working experience in the related field is required for this position.

Required Skill(s): Digital marketing, marketing, advertisement, independent, innovative, creative, team player, online advertisement, Growth marketing.

Ayo Indonesia (ayo.co.id) is Indonesia's leading Sport Tech Startup. We are a super sport community platform that connects sport enthusiasts, athletes, sport teams, tournaments and sport venues. Players can find new sport communities to join, new sparring partners, competitions and also book sport venues directly from our app. We are helping Indonesia's sport venues to transform digitally from previously traditional management methods. We provide the most advanced tools for our venue partners to manage their venues more efficiently and increase their sales.