Marketing Research & Development Specialist

Marketing Research & Development Specialist

Conduct market research on the rental industry, focusing on LV (Light Vehicles) for mining, plantations, and related sectors.

Analyze customer demand, industry trends, and competitor offerings to identify business opportunities.

Develop data-driven marketing strategies to promote LV rental services and expand market share.

Collaborate with sales, operations, and product teams to align marketing efforts with customer needs.

Evaluate the effectiveness of marketing campaigns, pricing strategies, and customer acquisition channels.

Prepare industry reports, competitor analysis, and business forecasts to support decision-making.

Identify new market segments (e.g., emerging mining regions, plantation expansions) and recommend entry strategies.

Monitor regulatory changes, economic factors, and technological advancements affecting the industry.

Assist in digital marketing initiatives (SEO, social media, content marketing) to enhance brand visibility.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, Engineering (Mining/Agriculture), or related field.

3+ years experience in market research, B2B marketing, or equipment/industrial services.

Strong knowledge of mining, plantation, or LV industries (preferred).

Preferably from Dealer or rental LV companies.

Excellent reporting and presentation skills for stakeholders.

Strategic thinker with strong business acumen and problem-solving skills.

Ability to work in a fast-paced, target-driven environment.

PT Transkon Jaya Tbk is an established company based in Balikpapan, East Kalimantan, specializing in Vehicle Rental 4 x 4 & 4 x 2 to the Mining Industry, Oil & Gas Industry, and Construction Industry, including Light Vehicles, Light Truck and Bus, Manhaul, Ambulance, Service Body, Rescue Vehicle, and many other specialist vehicles.

Transkon Rent has operations in several islands: Kalimantan, Sumatera, Sulawesi, Nusa Tenggara Barat, Maluku, and Jawa, including established workshop facilities at 43 different mine sites to support the rental fleet in excess of 2,000 units.

Transkon Rent has more than 18 years of experience in the field of Vehicle Rental and is a dynamic and fast-growing company, aiming to further grow the business Indonesia-wide, increasing the range of vehicles rented and diversifying into other potential industry sectors, as well as the corporate 4 x 2 sector in regional cities.

Our recruitment process is free of charge and there is no reimbursement system.

Be careful of recruitment fraud pretending to be the Recruitment Department of PT Transkon Jaya Tbk.