Marketing Manager

Are you a data-driven marketer with a passion for lead generation, digital marketing, and automation? Do you thrive in a fast-paced environment and have a proven track record of executing high-impact marketing campaigns?

We are looking for a Marketing Manager (Lead Gen, PR and Marketing Automation), who will play a key role in scaling our outbound marketing efforts that will create and execute digital marketing campaigns that scale, implement best practices, and utilize new tools and platforms to foster better customer experiences.

The ideal candidate for this role will take an analytical approach to problem solving, be passionate, and have a proven track record of executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline. Marketing channels will include email, SMS Notification Service, social (paid and organic), website, and other push channels.

Responsibilities:

1. Lead the execution of paid digital media campaigns from planning to optimization and reporting.
2. Oversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.
3. Define, test, and build new digital opportunities for lead generation campaigns.
4. Identify and share best practices for audience targeting, database management, email/digital marketing strategy, tracking instrumentation, and digital channel measurement.
5. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds accordingly.
6. Own development, deployment, optimization, and execution of marketing automation tools to deliver a seamless experience to the audience.
7. Be the quarterback of email nurture programs. Work with internal stakeholders to build out nurture emails across the customer lifecycle.
8. Host offline events, webinars, and seminars.
9. Project management - find cause, provide resolution or plan of action.
10. Create and maintain detailed documentation including operational processes and workflows.

Job Requirements:

1. Bachelor's degree in Marketing, Business, or comparable education/experience in computer science, IT, or related field.
2. Experience creating and executing integrated marketing lead generation campaigns using tactics that include email, organic social, paid media, lead nurture programs, and CRM/sales insights.
3. Hands-on experience building, launching, and reporting on campaigns using marketing automation tools.
4. Hands-on experience in digital performance marketing (Facebook, Google, TikTok, etc.).
5. Ability to troubleshoot issues in a fast-paced environment.
6. Strong attention to detail with an analytical mind and outstanding problem-solving skills.
7. Great time management, interpersonal, and communication skills.
8. Exceptional oral and written communication skills in both English and Bahasa.
9. Track record of developing and optimizing paid media campaigns.
10. Track record of developing and executing A/B testing within email and taking action on the results.
11. Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
12. Extensive Salesforce and HubSpot experience preferred.
13. Experience in marketing or business development in the financial field is preferred.
14. Good network in the finance or other related industry (banking, investment, insurance, etc.) preferred.
15. A team player with the ability to build relationships with key stakeholders and partners.

Salary: Above average and proportional with candidate’s experience. Salary review regularly. Working with a top-tier European financial institute.