Marketing Manager

At Substance, we connect top talent with leading brands to drive impactful growth. We are currently seeking a Marketing Manager for our client, a well-established company in the retail industry. This role requires a strategic thinker with a strong background in influencer marketing, brand growth, and campaign execution. If you have a passion for digital marketing, and data-driven strategies, this is an exciting opportunity to make a significant impact.

About the Role

This role requires a strategic thinker with a strong background in influencer marketing, brand growth, and campaign execution. If you have a passion for digital marketing, and data-driven strategies, this is an exciting opportunity to make a significant impact.

Key Responsibilities

Influencer Marketing & Partnerships

1. Develop and implement a strategic influencer marketing plan that aligns with business objectives.
2. Identify, engage, and maintain strong relationships with KOLs, influencers, and brand ambassadors to boost visibility.

Campaign Planning & Execution

1. Lead the end-to-end execution of marketing campaigns across various digital platforms.
2. Work closely with cross-functional teams to ensure influencer collaborations align with brand messaging and overall marketing goals.

Performance Analysis & Strategy Optimization

1. Monitor campaign effectiveness by analyzing key metrics such as engagement, conversions, and ROI.
2. Continuously refine marketing approaches based on data insights and industry trends.

Market Trends & Competitive Research

1. Stay up to date with the latest beauty and digital marketing trends to maintain a competitive edge.
2. Identify innovative opportunities to enhance brand presence and customer engagement.

Team Leadership & Development

1. Guide and mentor a team, overseeing workflow and setting clear performance objectives.
2. Foster a collaborative environment that encourages creativity and innovation.

Requirements

1. Minimum 6 years of experience in Brand Marketing, Influencer Marketing, or KOL Management.
2. Strong understanding of social media platforms, especially TikTok and Instagram, and affiliate marketing.
3. Previous experience in retail or FMCG industries is a strong advantage.
4. Excellent communication, negotiation, and relationship management skills.
5. Proficiency in English (both spoken and written).

Benefits

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

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