Marketing Manager

Marketing Communications (Marketing & Communications)

Full time

Responsibilities:

• Setting KPIs, monitoring, and ensuring achievement of results in line with assigned KPIs to agencies/vendors.
• Monitoring all marketing budget requests and regularly reporting to the Marketing Director.
• Regularly updating the marketing calendar according to approved activities.
• Maintaining good relationships with internal and external third parties for the successful implementation of all marketing activities.
• Seeking innovative breakthroughs in marketing activities to contribute to the company's target achievement.
• Generating reports on all marketing activities, analyzing both ATL & BTL activities, and conducting market research analysis.
• Acting as the head of the marketing department and ensuring each sub-department aligns with overall marketing objectives and performs effectively to meet departmental goals.

Requirements:

• Bachelor's degree or higher in Marketing, Business Management, or related field.
• Minimum 5 years of relevant work experience in FMCG industry or marketing field, preferably as Marketing Communication.
• Strong understanding of the FMCG industry, market trends, consumer behavior, and competition.
• Solid skills in marketing planning and strategy, branding, product development, promotion, sales, and brand management.
• Strong analytical skills to interpret market data, identify opportunities, and measure marketing performance.

Company Overview:

Yupi is a World-Class Gummy Candy producer, manufacturing broad-ranged superior quality Gummies with the highest international standards. We service many markets around the world. Starting up as a joint venture with one of the leading Gummy Manufacturers in Europe, Yupi has been the market leader in gummy confectionery product in Indonesia since 1996 and the largest player in South East Asia. Our products are distributed across the continents including Asia, North America, Australia, Europe, and the Middle East.