Marketing Manager

Marketing Manager is responsible for developing, monitoring, and implementing the marketing plan of responsible products with respect to product mix, market segments, promotions and advertising, new product development, and project management, as well as recommending activities to the sales team in order to achieve marketing objectives.

Requirements:

• Age maximum 40 years old.
• Candidate must possess at least a Bachelor's Degree in Marketing or equivalent.
• At least 5 years of working experience in the FMCG industry as a Marketing Manager is required for this position (preferably handling biscuit/food products).
• Think out of the box & innovate.
• Effective and strong communication skills.
• Strong leadership & result-oriented.
• Focus on customer satisfaction.

Responsibilities:

• Develop and implement brand strategy: market segmentation, price positioning, marketing research, product positioning.
• Manage all marketing for the company and activities within the marketing department.
• Develop the marketing strategy for the company in line with company objectives.
• Develop and implement marketing plan and budget.
• Plan and implement ATL and BTL activities: media communications, consumer promotion, PR (cooperation with ATL and BTL agencies).
• Analyze current performance, trends, market conditions, and other contributing factors and provide adequate protection through the distribution system in a cost-effective manner.
• Lead the development and implementation of strategy to gain significant market share in this market segment.
• Consistently deliver key objectives and targets (sales, market share, brand strength, profitability).
• Adjust and refine plans based on results, market changes, and competitive activities.
• Plan trade marketing activities in cooperation with TM department: motivation programs for sales representatives.
• Ongoing brand review: KPIs, brand health, brand equity.
• Lead the marketing team.