Marketing Manager

We are seeking a Marketing Manager with a strong background in Financial Technology (Fintech) to drive our marketing strategies, enhance brand awareness, and optimize customer acquisition efforts. The ideal candidate will have expertise in Offline marketing, performance marketing, brand management, and strategic partnerships, employer branding within the fintech ecosystem. This role requires a data-driven mindset, creative problem-solving skills, and a deep understanding of customer behavior in financial services.

Key Responsibilities:

• Develop and implement integrated marketing strategies to drive customer acquisition, retention, and engagement.
• Align marketing initiatives with business objectives to maximize brand reach and revenue growth.

Brand Positioning & Awareness:

• Build and maintain a strong brand identity in the fintech sector through consistent messaging and storytelling.
• Lead initiatives to establish the company as a trusted financial service provider in the market.

Offline Marketing & Community Engagement:

• Plan and execute offline marketing initiatives such as fintech events, expos, sponsorships, and roadshows to increase brand visibility.
• Develop partnerships with local businesses, banks, and financial institutions to expand reach.
• Engage in on-ground activations to create awareness among target demographics.
• Develop and execute employer branding strategies to attract top talent in the fintech industry.
• Work closely with HR to highlight company culture, employee success stories, and workplace initiatives across LinkedIn and other channels.
• Develop data-driven growth marketing campaigns to increase user sign-ups and engagement.
• Implement marketing automation tools to personalize the customer journey and increase retention rates.

Market Research & Competitive Analysis:

• Analyze customer insights, fintech trends, and competitor activities to identify growth opportunities.
• Lead content strategy across blogs, social media, video marketing, and email marketing to educate and engage audiences.
• Collaborate with internal teams to create compelling storytelling around fintech solutions.

Strategic Partnerships & Public Relations:

• Identify and build strategic partnerships with banks, financial institutions, and fintech ecosystems to expand brand presence.
• Manage PR efforts and media relationships to enhance brand credibility.

Regulatory & Compliance Awareness:

• Ensure that all marketing campaigns comply with financial industry regulations, data privacy laws, and OJK/BI guidelines.

Budget & Performance Management:

• Develop and manage the marketing budget, ensuring efficient resource allocation.
• Track, analyze, and report on key marketing KPIs to drive continuous improvements.

Requirements:

- Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
• 5+ years of marketing experience, with at least 2 years in a managerial role within fintech, banking, or financial services.

- Technical Skills:

• Proven experience in digital marketing, growth marketing, and performance-based advertising.
• Strong understanding of SEO, SEM, Google Analytics, CRM, marketing automation, and data-driven marketing strategies.
• Familiarity with financial services marketing regulations (OJK, BI, etc.).
• Experience with user acquisition strategies and fintech customer behavior.

- Soft Skills:

• Strong leadership, communication, and problem-solving skills.
• Analytical and data-driven mindset with excellent decision-making abilities.
• Ability to manage multiple campaigns simultaneously in a fast-paced fintech environment.

Why Join Us?

-Be part of an innovative fintech company shaping the future of digital finance.
-Opportunity to drive large-scale marketing initiatives with real business impact.
-Work with a dynamic, data-driven, and forward-thinking team.
-Competitive salary, benefits, and career growth opportunities.

We look forward to welcoming you to our fintech journey!