Marketing Lead

Responsibilities

• Develop and execute a digital marketing strategy to meet key performance indicators: brand awareness, lead generation, and customer education.
• Lead a talented team including Public Relations, Content Writer, Event Officer, Social Media Officer, and Multimedia Designer.
• Oversee and optimize marketing channels including paid ads, webinars and events, social media, SEO-optimized blog and articles, email, and content marketing.
• Analyze and report on key metrics: ads cost per click, volume of new leads, social media engagement rate, email open rate, and email click rate.
• Design and execute advertising campaigns across both digital platforms (such as Google Ads, social media) and conventional media channels.
• Negotiate and optimize ad placements, ensuring cost-effectiveness across all channels.
• Continuously monitor and adjust campaigns for optimal performance, both online and offline.
• Collaborate with other departments to ensure a cohesive marketing approach.
• Stay updated with the latest digital marketing trends and adjust strategies accordingly.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Min. 2 years experience in a related field.
• Extensive experience in digital marketing, preferably in a B2B2S environment.
• Strong leadership skills with experience in managing diverse teams.
• Proven track record in meeting KPIs related to brand awareness, lead generation, and customer education.
• Proven experience in managing both digital and conventional advertising campaigns.
• Strong skills in negotiation and cost optimization for media buying.
• Excellent analytical skills to interpret digital marketing metrics.
• Proficiency in analyzing campaign data and making data-driven decisions.

Benefits

• BPJS
• Lunch
• Boarding allowance
• Yearly Outing Program

Work Information

• Working hours: Monday to Friday at 08:00 - 17:00
• On site at Salatiga HQ Office
• Job Type: Contract