Marketing Executive

YouApp integrates Western, Indian, and Eastern philosophies such as Astrology, Horoscopes (星座), Chinese Zodiac (生肖), and BaZi (八字) to offer immersive matching experiences, vibrant communities, exciting experiences & events, and connections with like-minded groups and communities.

Are you someone who is driven, ambitious, and hungry for success? We are currently seeking a Marketing Executive to help us spread the word about our innovative platform and reach even more people. Join us in our mission to build a truly engaged community.

Responsibilities

• Develop and execute social media content strategies to enhance brand presence and engage the audience.
• Manage social media platforms, including content creation, scheduling, monitoring, and responding to user interactions.
• Prepare compelling and impactful press releases and PR kit copies to promote our brand and products/services to media outlets.
• Create and optimize website SEO and ASO app content to improve organic visibility and drive website/app traffic.
• Collaborate with the team to plan, prepare, execute, and evaluate marketing campaigns, ensuring alignment with overall marketing objectives.
• Assist in crafting persuasive and effective copies for digital ads, ensuring messaging consistency and driving conversion.
• Monitor and analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay updated on industry trends, competitor activities, and emerging marketing strategies and techniques.
• Leverage SaaS experience to drive marketing initiatives for software products and services.
• Oversee e-commerce marketing campaigns to enhance online presence and drive sales.
• Manage and lead subscriber sales initiatives for both B2B and B2C markets.

• Have a Diploma or higher.
• Must have a minimum of 2 years of experience in the field of marketing.
• Able to work in a team environment, as well as independently and responsibly.
• Able to cope well with stress and tight deadlines.
• Have a dynamic disposition, outgoing personality, initiative and positive attitude.
• Must be well-organised, neat and careful.
• Possess an intimate knowledge of all social media platforms.
• Proven experience in marketing management, with a focus on SaaS, e-commerce, and subscriber sales.
• Must be able to copywrite and market to Chinese audience.
• Strong proficiency in English language, spoken and written communications.
• Able to multi-task.

• Able to use Photoshop to do simple edits.
• Able to design and is creative.

• Opportunities to work with international brands, merchants, and participate in global events.