Marketing Communication Manager - Natra Bintan, a Tribute Portfolio

Marketing Communication Manager - Natra Bintan, a Tribute Portfolio

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. Marketing and Communication Managers liaise and build partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Success is measured by how well they help drive the sales and revenue strategy of the property and social media engagement.

CANDIDATE PROFILE

Education and Experience

Required:

1. 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
2. OR
3. 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

1. Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
2. Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
3. Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
4. Manages F&B media schedules and verifies prompt settlement of accounts.
5. Partners with property Revenue Management to verify correct offer loading and advertisement targeting.
6. Executes email marketing and display advertising.
7. Maintains engagement with Cluster eCommerce manager to verify alignment and communication about online programs.
8. Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

1. Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
2. Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
3. Engages in proactive online reputation management by surfacing relevant guest comments in social media channels.

Public Relations and Visual Asset Management

1. Develops a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.
2. Maintains a comprehensive list of local media contracts, with emphasis on food critics and bloggers.
3. Writes and distributes all press releases for property events, promotions, and outlets.
4. Manages hotel sponsored events, community/government relations activities, and press promotional activities.
5. Verifies the news clippings and other online, print, and social media mention report is completed monthly for property distribution.

Direct Marketing and Collateral Development

1. Coordinates and executes Hotel and F&B printed materials.
2. Controls quantity and inventory of all Hotel marketing collateral.
3. Manages the execution of F&B direct marketing activities.

General

1. Assists in the development, coordination, and execution of all communications activities with emphasis on property F&B promotions and campaigns.
2. Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
3. Provides training and marketing leadership for GMs, Sales Leaders, and Managers.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Tribute Portfolio is a family of independent hotels drawn together by a sense of character and passion for captivating design, vibrant social scenes, and experiences that feel like the real deal. In joining Tribute Portfolio, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.