Marketing Analyst & Consumer Insights SEA – European Specialty Chemicals Company

Marketing Analyst & Consumer Insights SEA – European Specialty Chemicals Company

Our client is a well-established European company specializing in specialty chemicals for the personal care industry. They serve some of the most prestigious international and local brands across categories such as cosmetics, hair care, and skin care.

As part of their strategic expansion, they are seeking a Marketing Analyst & Consumer Insights SEA professional to support client-focused marketing initiatives. This role blends creativity, market analysis, and strong presentation skills, and involves close collaboration with both internal teams and customers.

Key Responsibilities:

• Develop and deliver impactful marketing presentations for client meetings, highlighting concepts, trends, and innovation opportunities.

• Analyze specific market segments—such as baby care, home care, and others—to identify product gaps and areas for growth.

• Attend customer meetings alongside commercial teams to present marketing insights and support strategic discussions.

• Conduct research on market trends, consumer behavior, and emerging product concepts to guide marketing strategies.

• Collaborate with cross-functional teams, including Sales, R&D, and Creative, to ensure consistency in messaging and market positioning.

• Contribute to the development of tailored marketing tools and materials based on client needs and local market dynamics.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 2 years’ experience in a marketing role involving client interaction—ideally within the personal care or home care industries—or prior internship experience with a market research agency.

• Strong skills in creating and delivering marketing presentations.

• Solid understanding of market dynamics, consumer trends, and concept development.

• Experience analyzing product gaps, category performance, and competitive landscapes.