Manager Marketing Communication

Requirements:

• Diploma or Bachelor's degree (D3/S1) in Marketing, Communications, or a related field.
• At least 3-5 years of experience in the same or a similar role in marketing, with experience leading a marketing team.
• Experience in B2B marketing, with at least 2 years in a managerial position.
• Creative with skills in digital marketing and media relations.
• Strong understanding of digital (Social Media) and traditional marketing strategies.
• High analytical skills and the ability to use marketing data analysis tools.
• Experience in corporate rebranding.
• Fluent in English is a must.

Tasks and Responsibilities:

1. Strategic Marketing Planning:

• Develop long-term and short-term marketing plans.
• Design marketing strategies tailored to market trends and customer needs.
• Prepare marketing budgets to ensure efficient and effective allocation of funds.
• Analyze the market and understand consumer behavior to design relevant campaigns.

1. Branding and Product Image Management:

• Build and maintain a strong brand image.
• Manage all aspects of product branding.
• Develop and execute creative advertising campaigns to increase brand awareness and market demand.

1. Digital and Traditional Marketing Campaigns:

• Plan and execute digital marketing campaigns through social media, email marketing, websites, and relevant e-commerce platforms.
• Optimize the use of digital channels to increase customer engagement and build an online community.
• Manage traditional marketing, such as special events, sponsorships, and print media.

1. Product Development and Promotion:

• Collaborate with the Business Development team to create a company business strategy that is in line with consumer trends.

1. Event Management and Marketing Activities:

• Plan and execute promotional events.
• Coordinate with the operations team to ensure a positive customer experience during events or promotions.

1. Market Research and Competitor Analysis:

• Conduct regular market research to understand TPA and insurance industry trends and consumer preferences.
• Analyze competitor activities and brand positioning in the market to identify marketing opportunities and threats.

1. Marketing Team Management:

• Provide training and guidance to the marketing team to achieve the company's marketing goals.
• Collaborate with the sales and operations teams to ensure smooth implementation of marketing strategies across distribution channels.

1. Collaboration with External Partners:

• Coordinate with third parties such as advertising agencies, suppliers, distributors, or other stakeholders to support marketing activities.
• Build and maintain relationships with customers, partners, and communities that support brand growth.