Manager - Live Streaming & Digital Media

Responsibilities:

1. Develop and execute the organization’s overall Live Streaming & Digital Marketing strategy.
2. Align Live Streaming & Digital Marketing goals with the company’s vision, mission, and business objectives.
3. Identify emerging trends and technologies to keep the company ahead of competitors.

Team Management:

1. Lead and mentor a team of Live Streaming & Digital Marketing specialists.
2. Foster collaboration across departments to ensure cohesive marketing efforts.
3. Set clear goals and KPIs for the team and monitor performance.

Budget Oversight:

1. Manage the Live Streaming & Digital Marketing budget, ensuring optimal allocation of resources.
2. Track ROI on campaigns and initiatives to ensure cost-effectiveness.

Campaign Oversight:

1. Oversee the planning, execution, and optimization of multi-channel Live Streaming & Digital Marketing campaigns.
2. Ensure campaigns are data-driven and deliver measurable results.

Brand Management:

1. Maintain and enhance the company’s brand presence across all digital platforms.
2. Ensure consistent messaging and branding across all channels.

Performance Analysis:

1. Use analytics tools to measure campaign performance and ROI.
2. Provide regular reports to senior leadership and stakeholders.
3. Use insights to refine strategies and improve outcomes.

Technology and Innovation:

1. Evaluate and implement new Live Streaming & Digital Marketing tools and technologies.
2. Stay updated on industry trends, such as AI, machine learning, and automation, to drive innovation.

Customer Experience:

1. Ensure a seamless and engaging customer journey across all digital touchpoints.
2. Optimize websites, landing pages, and other digital assets for user experience and conversion.

Partnerships and Client Management:

1. Build and maintain relationships with external agencies, clients, and partners.
2. Negotiate contracts and ensure deliverables meet expectations.

Crisis Management:

1. Address and resolve any Live Streaming & Digital Marketing-related issues, such as negative PR or technical problems.

Key Performance Indicators (KPIs):

1. Live Streaming & Digital Marketing business development and retention rate.
2. Website traffic and engagement metrics.
3. Conversion rates and lead generation.
4. ROI on Live Streaming & Digital Marketing campaigns.
5. Social media growth and engagement.
6. Search engine rankings and organic traffic.