KOL Specialist

Job Responsibilities

• Design and execute a PR activity plan based on the Brand Plan in a sustainable and strategic way
• Identify, analyze, and establish collaborative relationships with talent (for example: KOL, influencer, buzzer, BA, spokesperson, etc.)
• Fulfill talent needs related to PR activities (eg: shooting)
• Monitor and create reports related to activities carried out by talent (eg: impression, reach, click, etc.)
• Maintain good relationships with company partners, especially KOL, community, and media
• Prepare media activities (eg: releases, press conferences, publications, etc.) related to brand activities
• Collaborate with agencies to support PR activities, including identification, negotiation, and partnering on executing output.

Requirements

• Min. 2+ years of experience in public relations, marketing, or related field, with a focus on youth-oriented brands preferred
• Deep understanding of teen culture, preferences, and digital media consumption habits
• Strong network of contacts within the media and influencer landscape
• Proven track record of securing media coverage and executing successful PR campaigns
• Passion for youth culture, fashion, entertainment, and lifestyle trends.