Ice Cream Establishment Marketing Asia Lead

Unilever is currently hiring for Ice Cream Establishment Marketing Asia Lead based in Grha Unilever, Indonesia

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products.

Job Purpose

If you are in the Unilever Ice Cream business or are considering working for the Unilever ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of the top 10 selling brands including Wall’s, Cornetto, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Job Summary: Ice Cream Establishment Marketing Asia Lead

The Establishment Marketing team will drive the set-up, standalone design and implementation of all required structure and capabilities related to Marketing to enable Unilever’s Ice Cream business to become a fully functioning standalone company, separate from Unilever. The roles in the Establishment team will sit with the Ice Cream business and will work closely with the Unilever Separation team.

This role will report to the Global Marketing Establishment Lead and support on Program Management activities specifically for Asia markets, with one of the key activities being Rebranding Program, which includes but not limited to artwork changes, master data management, stock transition plan, and overall transition risk assessment. The aim is to bring clarity, rigor and execution excellence into delivery.

Being part of Establishment Team, this role will work closely with local markets’ cross-functional teams that include R&D, CD, Marketing, Supply Chain, Finance, Legal, Operations, HR and representatives from other relevant functions.

The successful candidate must be experienced in Project Management with a passion for change management, simplification, communication, and a desire to make a meaningful impact in the Ice Cream industry. This role will exist in its current form for ~15-18 months (ending after external separation in November 2025). We expect the separation process to have been concluded in this period with post-separation ways of working established.

Main Responsibilities

We are looking for someone to lead program delivery for several key strategic initiatives. Working with a tight team your role will be to own project planning, risks, issues, interdependencies, critical path, launch and implementation of the programs.

Specifically, you will:

• Own the planning and execution of multiple project plans, including but not limited to:
• Rebranding
• 3P contracts
• Transfer of local tools & assets (artworks, data, assets)
• Transition of mechanical AW development platform
• Consolidate multi-markets & single-market specific information served by the Ice Cream Asia Business Unit (BU).
• Provide progress reports and consolidate support needed to IC Global Marketing Lead and other senior levels stakeholders.
• Manage project risks and develop scenarios to mitigate.

Candidate Criteria

Experiences & Qualifications

• Experience in leading projects in a multi-geography, multi-disciplinary environment, including managing risks, interdependencies, critical path and delivering innovative solutions to key issues.
• Experience in analysing the stakeholder environment and needs to achieve common objectives, considering contradicting interests and making the best decisions for the project as well as the business.
• Strong analytical skills.
• Outstanding organisational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
• Strong leadership skills.
• Self-motivated and skilled in managing complex situations.
• Thrive under tight timings and be comfortable with ambiguity.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need.
• You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other whilst delivering quick wins.
• You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential.

Note: Unilever embraces diversity and encourages applicants from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey.

Additional Information

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will be based. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.