Ice Cream Establishment Marketing Asia Lead

Unilever is currently hiring for Ice Cream Establishment Marketing Asia Lead based in Grha Unilever, Indonesia

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

Job Purpose

If you are in the Unilever Ice Cream business or are considering working for the Unilever Ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brand equities: 5 of the top 10 selling brands including Wall’s, Cornetto, Magnum, Ben & Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure.

Following the period of establishment of around 18-24 months, you will have options for career exploration and growth, allowing you to explore roles and through opportunities across the new organisation.

The Establishment Marketing team will drive the set-up, standalone design and implementation of all required structure and capabilities related to Marketing to enable Unilever’s Ice Cream business to become a fully functioning standalone company, separate from Unilever. The roles in the Establishment team will sit with the Ice Cream business and will work closely with the Unilever Separation team.

This role will report to the Global Marketing Establishment Lead and support on Program Management activities specifically for Asia markets, with one of the key activities being Rebranding Program, which includes but not limited to artwork changes, master data management, stock transition plan, and overall transition risk assessment. Within those activities, ownership of the overall program plan, risk logs, progress tracking, decision tracking and unlocking hurdles will be the primary focus of the role. The aim is to bring clarity, rigor and execution excellence into delivery.

Being part of Establishment Team, this role will work closely with local markets’ cross-functional teams that include R&D, CD, Marketing, Supply Chain, Finance, Legal, Operations, HR and representatives from other relevant functions.

The successful candidate must be experienced in Project Management with a passion for change management, simplification, communication, and a desire to make a meaningful impact in the Ice Cream industry. This role will exist in its current form for ~15-18 months (ending after external separation in November 2025). We expect the separation process to have been concluded in this period with post-separation ways of working established.

Main Responsibilities

We are looking for someone to lead program delivery for several key strategic initiatives. Working with a tight team your role will be to own project planning, risks, issues, interdependencies, critical path, launch and implementation of the programs.

Specifically, you will:

• Own the planning and execution of multiple project plans, including but not limited to:
• Rebranding
• 3P contracts
• Transfer of local tools & assets (artworks, data, assets)
• Transition of mechanical AW development platform
• Consolidate multi-markets & single-market specific information served by the Ice Cream Asia Business Unit (BU).
• Provide progress reports and consolidate support needed to IC Global Marketing Lead and other senior levels stakeholders.
• Manage project risks and develop scenarios to mitigate.

Candidate Criteria

Experiences & Qualifications

• Experience in leading projects in a multi-geography, multi-disciplinary environment. Including experience in managing risks, interdependencies, critical path and delivering innovative solutions to key issues.
• Experience in analysing the stakeholder environment and needs to achieve common objectives, considering contradicting interests and making the best decisions for the project as well as the business.
• Strong analytical skills.
• Outstanding organisational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
• Strong leadership skills.
• To be self-motivated and skilled in managing complex situations.
• To thrive under tight timings and be comfortable with ambiguity.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicants from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will be based. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.