Head of Online Marketing (Health)

Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of Leading Dental & Medical Supplier Company. Our client is seeking for Head of Online Marketing position. This job will be based in Jakarta, Indonesia

Job Responsibilities:

• Develop and execute the overall e-commerce strategy in alignment with the company's business objectives.
• Drive the growth of the e-commerce platform, aiming for profitability and increased market share.
• Oversee online sales performance, ensuring the achievement of revenue targets and sales KPIs.
• Develop and implement pricing strategies, promotional plans, and discount policies to maximize revenue and profitability.
• Lead digital marketing efforts across various channels (SEO, SEM, email marketing, social media, affiliate marketing, influencer partnerships) to drive traffic, engagement, and conversions.
• Develop and execute customer acquisition and retention strategies, using data-driven insights to optimize campaigns.
• Oversee content creation for product listings, landing pages, and promotional materials to ensure brand consistency and high-quality user experience.
• Ensure an exceptional customer experience on the e-commerce platform, including site design, functionality, navigation, and checkout processes.
• Use analytics tools (Google Analytics, CRM systems, etc.) to track and report on performance metrics, including traffic, sales, conversion rates, and ROI.

Requirements:

• Bachelor's degree in Business, Marketing, Digital Marketing, or related field.
• 8+ years of experience in e-commerce, with a focus on sales and digital marketing.
• Proven experience in managing and growing online sales channels.
• Experience with e-commerce platforms (e.g., Shopify, Magento), CRM systems, and digital marketing tools.
• Excellent knowledge of digital marketing strategies and tools (Google Analytics, SEO, SEM, PPC, email marketing, etc.).