Head of Marketing - Manufacturing Company - Jakarta

About Our Client

An Indonesian manufacturing company is looking for a Head of Marketing to join their marketing team. They are considered one of the largest players in SEA and are committed to providing sustainable products for the environment.

As a leading industrial manufacturing firm, the role demands a strategic thinker with a creative edge to drive the company's marketing initiatives and brand visibility.

Job Description

The ideal candidate will have a strong understanding of marketing principles and a proven ability to drive brand growth, increase market share, and elevate customer experience. This role requires strong leadership, collaboration with cross-functional teams, and the ability to adapt to a fast-paced, dynamic environment. Other key responsibilities are:

Strategic Leadership:

• Developing and implementing the overall marketing strategy to enhance brand awareness, customer loyalty, and market share for the company's product offerings.
• Leading market research and analysis to identify emerging trends, consumer preferences, competitive insights, and opportunities for brand growth.
• Establishing key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Collaborating with senior leadership across various functions (Finance, Operations, Sales) to align marketing strategies with the company's business objectives and vision.

Marketing Management:

• Overseeing the development and maintenance of a consistent, compelling brand identity that resonates with target customers.
• Driving brand positioning, messaging, and storytelling across all marketing channels.
• Leading digital marketing efforts, including SEO/SEM, email marketing, content strategy, online advertising, and social media campaigns.
• Developing and managing the company's social media presence, driving engagement, brand awareness, and customer advocacy, while ensuring consistency across both offline and online channels.
• Planning, executing, and overseeing marketing campaigns, including creative concept development, media buying, and promotional activities.
• Monitoring and analyzing customer feedback, market trends, and competitor activity to inform marketing strategies and product improvements.
• Managing the budget P&L and resources for marketing initiatives, ensuring optimal allocation for maximum impact.

Team Management & Development:

• Building, leading, and mentoring a high-performing marketing team, fostering a culture of creativity, collaboration, and results.
• Providing professional development opportunities for team members to grow and excel within their roles.
• Promoting effective communication and collaboration within the marketing department and across other departments.

The Successful Applicant

Our client expects candidates to be agile and able to work in a start-up environment. Other requirements include:

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or MBA preferred.
• Excellent communication in both Bahasa and English.
• At least 15 years of experience in marketing, with at least 5 years in a leadership role. Industry focus: multi-national companies, with combined experience working in established and start-up fast-paced environments.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and customer acquisition.
• Strong understanding of digital marketing, social media platforms, and analytics tools.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to manage multiple priorities and execute in a fast-paced, results-driven environment.
• Analytical mindset with the ability to leverage data to make informed decisions.
• Knowledge of the automotive market, trends, customer behavior, and competitive landscape is highly desirable.
• Ability to work effectively across various marketing channels (traditional, digital, events, etc.)

What's on Offer

• A challenging and rewarding role in a leading industrial manufacturing company in Indonesia.
• Competitive benefits package.
• Opportunities for professional development and career progression.
• A positive and innovative company culture.

We invite all qualified candidates to apply and take the next step in their career with this exciting opportunity.