Head of Marketing - Fashion Retail (Bandung)

About Our Client

An established local fashion brand with a strong brand track record is looking for a Head of Marketing to develop the marketing and branding initiatives, as well as rejuvenate the brand to target new segments.

Job Description

1. Strategic Planning: Develop and implement a cohesive marketing strategy that aligns with the company's vision and business goals.
2. Brand Management: Oversee brand positioning and ensure consistent messaging across all channels, maintaining the integrity of the brand.
3. Campaign Development: Lead the creation and execution of innovative marketing campaigns, both online and offline, to drive customer acquisition and retention.
4. Market Research: Analyze market trends, customer insights, and competitor activity to identify new opportunities for growth.
5. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

The Successful Applicant

1. Minimum 5 years of proven experience as Head of Marketing/Marketing Manager or similar role in renowned B2C focus companies; background from fashion retail or FMCG industry will be highly preferred.
2. Strong track record in developing branding and marketing; experience of revamping the brand from scratch will be a huge plus.
3. Strong sense and knowledge of fashion retail players and the industry.
4. Proficient in English.

What's on Offer

1. Exposure to work for an established fashion retail brand in the market.
2. The challenge to develop the brand and marketing initiatives, and rejuvenate a mature brand.