Head of Marketing Communication

PT. Samudra Sukses Mandiri, a retail company operating in several regions in East Java, is looking for an experienced Head of Marketing Communication to join our team. This full-time role will be based in Surabaya, East Java, and will play a crucial part in driving our marketing and communication strategies forward. As the Head of Marketing Communication, you will be responsible for overseeing and executing integrated marketing campaigns that effectively promote our store to our target audience.

What you'll be doing

1. Develop and implement comprehensive marketing communication plans that align with the company's overall business objectives.
2. Prepare and manage monthly, quarterly, and annual budgets for the Marketing Department.
3. Manage the creation and distribution of engaging content across various digital and traditional channels, including social media, website, advertising, and PR.
4. Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies and tactics.
5. Stay up-to-date with industry trends, best practices, and competitor activities to inform and enhance our marketing efforts.
6. Coordinate sales and marketing efforts to boost brand awareness & sales.
7. Identify opportunities to reach new market segments and expand market share.
8. Participate in the quarterly and annual planning of company objectives.

What we're looking for

1. Minimum 5 years of experience in a marketing communication or integrated marketing role, preferably in Retail or FMCG industry.
2. Bachelor or Master degree in Marketing or Business or related areas.
3. Proven track record of successfully planning, executing, and evaluating integrated marketing campaigns across various channels.
4. Excellent written and verbal communication skills.
5. Strong analytical and data-driven decision-making skills, with the ability to use data to inform and optimize marketing strategies.
6. Familiarity with social media platforms and emerging digital marketing trends.
7. Ability to work collaboratively with cross-functional teams.