Head - Marketing - FMCG

We are seeking a highly strategic and results-oriented Marketing Head to lead our marketing initiatives. The ideal candidate will be responsible for brand strategy, consumer engagement, digital transformation, and revenue growth. This role requires a deep understanding of FMCG consumer behavior, market trends, and competitive positioning to drive brand success.

Key Responsibilities:

1. Strategic Brand & Marketing Leadership
   - Develop and execute a comprehensive marketing strategy aligned with business objectives.
   - Oversee brand positioning, portfolio management, and category growth strategies.
   - Lead ATL (TV, Print, Radio) and BTL (In-store, Activations, Trade) marketing initiatives.
   - Ensure strong customer engagement and loyalty through targeted campaigns.
2. Digital & Performance Marketing
   - Drive the digital marketing strategy, including SEO, SEM, influencer partnerships, and content marketing.
   - Oversee e-commerce marketing strategies for platforms like Amazon, Flipkart, and D2C websites.
   - Leverage analytics tools to measure campaign effectiveness and optimize digital spending.
3. Market Research & Consumer Insights
   - Conduct market analysis, competitor benchmarking, and consumer behavior studies.
   - Identify emerging trends and translate insights into actionable marketing strategies.
   - Work closely with the product team to develop new product ideas based on market needs.
4. Sales & Trade Marketing Collaboration
   - Partner with the sales and distribution teams to drive market penetration and revenue growth.
   - Develop trade marketing programs, in-store promotions, and merchandising strategies.
   - Build relationships with key retail partners, distributors, and modern trade channels.
5. Leadership & Budget Management
   - Lead, mentor, and grow a high-performing marketing team.
   - Manage the marketing budget, ensuring efficiency and high ROI on investments.
   - Track KPIs and marketing performance metrics to drive continuous improvement.

Key Requirements:

• Education: MBA in Marketing / Business Administration or related field.
• Experience: 10+ years of experience in FMCG marketing, with at least 3-5 years in a leadership role.
• Strong expertise in brand management, digital marketing, and trade marketing.
• Proven track record in product launches, market expansion, and consumer engagement.
• Experience in working with advertising agencies, media partners, and distribution networks.
• Exceptional leadership, analytical, and communication skills.