GM Business Unit - Consumer Healthcare

• Growing Company with Products Spearheading The Market
• Competitive Benefits

About Our Client

A rapidly growing company with consumer goods and healthcare products is looking to hire a GM Business Unit role to lead end-to-end commercial aspects & grow the business.

Job Description

Business and Financial Strategy Development & Management

• Design and lead business strategies to achieve target market share, drive revenue growth, and ensure long-term profitability.
• Identify new growth opportunities by expanding the brand portfolio and product offerings in response to market demands.
• Align sales and marketing efforts to create a unified strategy that supports sustainable business growth.
• Lead the development and execution of effective 'go-to-market' strategies.
• Track and analyse business performance using key performance indicators to ensure strategic goals are met.

Product Development & Innovation

• Lead the development of new products based on market research and consumer needs.
• Collaborate with the R&D team to create innovative products that align with the company's overall vision and mission.
• Ensure product offerings provide strong value propositions that resonate with the target audience.

Branding & Marketing Strategy

• Drive the creation of marketing and branding strategies that reflect the company's vision as the top choice for its target market.
• Oversee marketing initiatives aimed at boosting brand awareness, customer engagement, and loyalty.
• Develop brand positioning and differentiation strategies that effectively capture market share.

Sales & Distribution Strategy

• Design and implement strategies to grow sales channels, maximizing reach and revenue potential.
• Set priorities for expanding distribution networks and enhancing partner performance.
• Track performance metrics to optimise revenue across various sales channels.
• Manage relationships with Supply Chain and Production teams to ensure product availability in the market.
• Oversee demand forecasting and inventory management to prevent stock imbalances.
• Continuously improve production and distribution operations for greater efficiency.

The Successful Applicant

• At least 10 years of experience in both sales & marketing roles within FMCG/Consumer Healthcare industries, with a proven track record and core strength in marketing and brand.
• Combination of experience in FMCG/Consumer Healthcare/Beauty startup and established consumer goods company backgrounds is highly preferable.
• Strong sales & marketing background with a proven track record in online marketing & e-commerce sales.
• Experience of building brands/business units from the ground up will be preferred.
• Young and hungry personality, willing to be hands-on.

What's on Offer

• Growing Company with Products Spearheading The Market
• Competitive Benefits