General Manager Trade Marketing

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Responsibilities:

1. Strategic Planning and Execution:
   a. Develop and implement comprehensive trade marketing strategies that align with the company's overall marketing objectives and sales targets.
   b. Conduct thorough market research and analysis to identify key retail trends, consumer preferences, and competitive landscape.
   c. Collaborate with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless integration and coordination of trade marketing activities.
2. Team Leadership and Management:
   a. Lead and manage a team of trade marketing specialists, providing guidance, mentorship, and performance evaluation.
   b. Assign tasks, delegate responsibilities, and monitor progress to ensure timely and effective completion of trade marketing projects.
   c. Foster a collaborative and results-driven work environment, motivating and empowering team members to achieve individual and team goals.
3. Retailer and Distributor Relationships:
   a. Establish and maintain strong relationships with key retailers and distributors, building trust and fostering mutual understanding.
   b. Collaborate with retailers to optimize product placement, shelf space allocation, and promotional opportunities.
   c. Negotiate and secure favorable terms with distributors to maximize product visibility and distribution reach.
4. In-Store Promotions and Merchandising:
   a. Develop and implement innovative and impactful in-store promotions, such as displays, endcaps, and price reductions.
   b. Design and execute effective merchandising strategies to enhance product visibility and attract consumer attention.
   c. Oversee the implementation of promotional materials, POS displays, and signage to ensure brand consistency and messaging.
5. Sales Data Analysis and Evaluation:
   a. Continuously monitor and analyze sales data to assess the effectiveness of trade marketing campaigns and initiatives.
   b. Identify trends, patterns, and areas for improvement in trade marketing strategies based on data-driven insights.
   c. Prepare comprehensive reports and presentations to senior management, highlighting key findings and recommendations.
6. Industry Trend Monitoring and Adaptability:
   a. Stay abreast of emerging trends, innovations, and best practices in the FMCG retail and trade marketing landscape.
   b. Adapt trade marketing strategies and initiatives to align with evolving consumer preferences and competitive dynamics.
   c. Proactively identify and implement new trade marketing opportunities to gain a competitive edge and drive business growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of experience in trade marketing, preferably in the FMCG industry
• Proven track record of success in developing and executing trade marketing strategies that drive sales and increase brand awareness
• In-depth understanding of retail and distribution channels, consumer behavior, and FMCG brand positioning
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and problem-solving skills, with the ability to interpret and apply sales data effectively
• Proficient in Microsoft Office Suite and trade marketing planning and budgeting tools
• Experience with sales and marketing software, such as Salesforce or SAP, is a plus

Preferred Qualifications:

• Experience in developing and executing shopper marketing campaigns
• Experience with international trade marketing
• Familiarity with retail space allocation, planning, and negotiation techniques
• Strong understanding of e-commerce and omnichannel marketing strategies