Food Affordable Growth Senior Associate

About The Role

In this role, you will lead problem-solving processes and strategy design with focus on improving demand and growth metrics for GoFood. With focus on growing GoFood PAS demand, you’ll scout the growth opportunities, recommend the marketing/campaign strategies, and track key growth metrics. In short, you’ll wake up every day and think of new ways to create values with our newly-different affordable mode for the country’s beloved food-delivery service, how cool is that!

What You Will Do

• Discover GoFood PAS (our newest affordable offering!) growth opportunities from the flywheel between Gofood’s users and its partners through all of the metrics by running data analysis from Gojek’s vast database.
• Own an end-to-end process from synthesizing hypotheses, operating A/B test, formulating the incentives/campaign strategy recommendation, and preparing the key metrics report to wider stakeholders.
• Be a thought partner for project stakeholders to find the root insights of a problem or opportunities.
• Collaborate with Business, Product, Marketing, Region, Research, and Intelligence team to understand about users’ pain points, define and implement the solution.
• Conduct competitive benchmarking and analysis with local and international counterparts.

What This Role Needs

• To start, for those with BI/biz analytics background but keen to become a business decider, you are the one!
• BS/MS in Engineering, Computer Science, Math, Economics, Statistics, Business Analytics or equivalent experience.
• 2+ years of experience within one or more of the following fields: Business Analytics, Business Intelligence, Strategy and Planning, Growth.
• Hypothesis-driven thinking process and comfortable with manipulating large amounts of raw data.
• Able to uncover the narrative and relationship behind the numbers and communicate the insights to a wider audience.
• Strong knowledge of SQL/Bigquery and A/B test concept is highly desirable and basic understanding of analytic and database tools common within a marketing organization (e.g., Tableau, etc.).
• A proactive and team-player attitude with general project management skills to manage projects and effectively collaborate with stakeholders.

About The Team

Our GoFood’s Food Affordable business team consists of 7 founding members based in Jakarta. The team plays a crucial role in scaling the company’s new affordable service in our Gojek ecosystem. On a day-to-day basis, we try to empathize with our unique untapped segment’s pain points, then design and implement freshly new, yet impactful and scalable business solutions to have them onboard with our service.

Food Affordable Growth pod is the think-tank of GoFood PAS demand growth. We combine insights and creativity, either to formulate long-term campaigns or short-term tactics. Thus, our main responsibility is to constantly ensure that GoFood maintains its position as a market leader in a sustainable manner. How does one achieve this, you may ask? By becoming strategic, data-driven, yet pragmatic in everything that we do.

Along with a common drive to use technology to better our community, given the nature of our department, our team bonds over our shared love for good food and the best spots to eat in town. We’re the literal embodiment of Foodies (who can blame us when we work for one of the largest food delivery platforms in Asia!).

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress” by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms. It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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