Favehotel Margonda, Depok - Sales Marketing Manager - HOD

Administration

• To assist in the preparation and update of Departmental Operations Manuals.
• To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.

Customer Service

• To monitor that all hotel employees deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective Head of Department.
• To ensure Marketing employees also provide excellent service to internal customers in other departments as appropriate.
• To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.

Financial

• To analyse the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.
• To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centres of the hotel and improving efficiency in cost control.
• To assist in monthly and weekly reforecast.
• To assist in managing costs based on key performance indicators.
• To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.

Marketing

• To assist the Director of Marketing / Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
• To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.
• To monitor and provide feedback on the hotel’s effective use of Aston systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Aston competitive advantage in the marketplace.
• To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
• To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.

Marketing and Business Intelligence

• To provide the hotel Marketing Team with business intelligence based on data mining solutions and secondary resources (PMS reports).
• To ensure the accuracy and validity of the data presented.
• To provide the hotel with external market intelligence using tools such as Competitive Intelligence, Rate View / Phase, Hotelbenchmark.com, access to a Global Distribution System (i.e. Galileo Focal point / My Sabre), Internet web sites and corporate resources.
• To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
• To undertake in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
• To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
• To actively participate in the formulation and submission of the Annual Business Plan.
• To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
• To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.
• To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.

Revenue Management / Pricing and Distribution

• To optimise forecasting through the use of Business Intelligence and Revenue Management applications (Ideas software where available).
• To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
• To provide strategic, critical input for the weekly yield meeting. In the absence of a Regional Revenue Manager, to chair and take ownership of the yield meeting.
• To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.
• To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
• To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
• To ensure distribution through all channels is in line with Aston International Distribution strategy and closely monitor business shifts between channels (Channel Management).
• To ensure Dynamic Pricing Strategies (DPS) are increasing the hotel’s overall sales and profitability and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS).

Other Duties

• To maintain strong, professional relationships with relevant representatives from competitor hotels and other organisations.
• To respond to changes in the Marketing function as dictated by the industry, company and hotel.
• To read the hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
• To attend training sessions and meetings as and when required.
• To carry out any other reasonable duties and responsibilities as assigned.