Marketing Manager (Retail)

About the job Marketing Manager (Retail)

On behalf of our clients, a Retail company that is currently looking for Marketing Manager position. This role will be responsible for managing the entire marketing activities both online and offline.

Responsibilities:

• Develop and execute strategic sales and marketing plans to drive revenue growth, increase market share, and expand our customer base.
• Create and execute 360 marketing campaigns across various channels (digital, social media, email, content marketing, public relations, events, etc.).
• Lead and manage a high-performing sales and marketing team, providing guidance, coaching, and mentoring to achieve individual and team targets.
• Establish and maintain strong relationships with key clients, partners, and industry stakeholders to foster business opportunities and collaborations.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, providing insights for product development and marketing strategies.
• Develop and implement effective sales strategies, pricing models, and promotional campaigns to maximize sales and profitability.
• Oversee the creation of marketing materials, including brochures, website content, social media campaigns, and advertising, ensuring consistency with the company's brand identity.
• Manage digital marketing channels, including social media platforms, website optimization, SEO and SEM, to enhance brand visibility and generate quality leads.
• Monitor sales performance, track KPIs, ROI, and provide regular reports and analysis to the management team, identifying areas for improvement and implementing corrective actions.
• Stay updated on industry trends, emerging technologies, and customer preferences to drive innovation and stay ahead of the competition.
• Collaborate with cross-functional teams, such as back office support and customer service, to ensure seamless customer experiences and satisfaction throughout the sales and marketing process.
• Manage budget across all channels and deliverables
• Develop and maintain strong relationships with media outlets, influencers, and other marketing partners.
• Monitor and manage the company's brand reputation online and offline.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. Additional certifications or qualifications in sales and marketing would be advantageous.
• Have minimum 5 years of working experience in the marketing field.
• Proven experience as a Marketing Manager / Sales Manager / Product Manager, preferably in the international fashion lifestyle industry, with a successful track record of achieving sales targets and driving marketing initiatives.
• Strong leadership skills, with the ability to motivate and inspire a team towards achieving ambitious sales and marketing goals.
• In-depth knowledge of sales and marketing principles, strategies, and techniques, with a focus on the fashion lifestyle sector.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, partners, and internal stakeholders.
• Understanding of digital marketing channels, analytics tools, and CRM systems.
• Analytical mindset with the ability to interpret data, derive understanding of digital marketing channels, analytics tools, and CRM systems.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Passion for Marketing, Sales and Product, a customer-centric approach, and a keen eye for market trends and opportunities.