Performance Marketing Analyst

We are looking for a Performance Marketing Analyst to join our growing team! As a Performance Marketing Analyst, you will play a vital role in driving online sales and optimizing advertising campaigns. Your responsibilities involve managing and analyzing digital advertising efforts to maximize visibility, attract customers, and ultimately boost revenue.

Job Role:

• Develop and implement a strategic advertising plan in marketplace & social commerce.
• Create, monitor, and optimize digital advertising campaigns on marketplace & social commerce, ensuring they align with the brand's goals and budget.
• Conduct keyword research and analysis to identify high-performing search terms and phrases for optimization.
• Collaborate with creative teams to develop compelling ad creatives, including product images, copy, and videos.
• Set and adjust bidding strategies to maximize ad visibility while maintaining a cost-efficient advertising spend.
• Allocate advertising budgets effectively across various campaigns, products, and marketplace to maximize ROI.
• Monitor and analyze key performance metrics, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall sales.
• Research and analyze competitors' marketplace advertising strategies to identify opportunities and stay competitive.
• Collaborate with product teams to ensure that product listings are optimized for search and conversion on marketplace & social commerce platforms.
• Implement and manage search engine optimization (SEO) strategies to improve product visibility within marketplace & social commerce' search results.
• Utilize data analytics tools and platforms to derive actionable insights and make data-driven decisions to improve advertising performance.
• Generate regular reports on advertising campaign performance, providing insights and recommendations for optimization.

Requirements:

• Bachelor's degree in marketing, digital marketing, business, or a related field from a reputable university with min. GPA of 3.00/4.00.
• Min. 2 years of experience in digital marketing, performance marketing, or e-commerce, website (Shopify) with a focus on marketplace & social commerce advertising.
• Familiarity with marketplace & social commerce platforms and their advertising tools and interfaces.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Microsoft Excel) to assess campaign performance.
• Knowledge of marketplace advertising tools.
• Experience managing min. 30 million/month advertising budgets and optimizing campaigns for ROI.
• Stay updated on digital marketing trends, marketplace algorithms, and industry best practices.
• Min. TOEFL score of 450.

What we offer:

At Torch, we value agility, resiliency, collaboration, and the ability to build and lead high-performance teams. We need someone who’s not just skilled, but also communicative, collaborative, data-driven, and has a passion for what you are doing. We also prioritize career advancement, work-life harmony, and offer wellness initiatives to support the overall well-being of #temansekantorch.

About us:

Torch.id is a prominent Indonesian brand that has been providing bags, luggage, traveling apparel, and gear since 2015. We leverage data-driven research and design to deliver innovative solutions to our customers. With a strong presence in Indonesian e-commerce and expanding into O2O (Online to Offline) stores across major cities, Torch.id is on an exciting journey to become a local brand with a global reach. As we scale up, we’re looking for individuals who share our passion for innovation and success.

Apply now for this exciting opportunity to join our growing team. Maybe your dream career is just one click away!