Marketing Manager - Logistic

About the Company:

Our client is a fast-growing company in the logistics industry, providing comprehensive supply chain solutions, including transportation, warehousing, freight forwarding, and value-added logistics services. Their mission is to offer innovative and tailored logistics solutions that meet the unique demands of our clients across various sectors. We are looking for a talented and strategic Marketing Manager to lead our marketing efforts and drive business growth.

Job Responsibilities:

As the Marketing Manager, you will be responsible for developing and executing the marketing strategy to support business growth and strengthen brand presence within the logistics sector. Key responsibilities include:

• Marketing Strategy & Planning:
  • Develop and implement the overall marketing plan aligned with the business objectives and market trends.
  • Conduct market research and analysis to identify trends, customer needs, and competitive landscape in the logistics industry.
  • Collaborate with the sales and operations teams to develop campaigns that drive lead generation, customer retention, and business development.
• Branding & Positioning:
  • Strengthen the company's brand presence by developing clear value propositions and positioning strategies that differentiate us from competitors.
  • Oversee all branding efforts, including digital marketing, print materials, and trade show promotions.
• Digital Marketing & Lead Generation:
  • Manage and optimize digital marketing channels including the company website, social media platforms, SEO/SEM, email marketing, and content marketing.
  • Track and measure the performance of digital campaigns, adjusting strategies to maximize ROI and lead generation efforts.
• Content Creation & Public Relations:
  • Lead content creation efforts, including blogs, whitepapers, case studies, and social media content to highlight services and expertise.
  • Manage media relations and develop PR strategies to enhance brand visibility through press releases, media partnerships, and industry events.
• Customer Engagement & Relationship Management:
  • Build and maintain relationships with key customers and industry partners through targeted campaigns, events, and customer engagement strategies.
  • Lead customer feedback initiatives to identify areas of improvement and new marketing opportunities.
• Event Planning & Trade Shows:
  • Organize and oversee participation in logistics industry trade shows, conferences, and networking events.
  • Plan and execute promotional events, webinars, and customer appreciation programs to generate interest in services.
• Budgeting & Performance Analysis:
  • Manage the marketing budget and allocate resources to achieve optimal results for various campaigns and initiatives.
  • Monitor marketing KPIs, track campaign effectiveness, and generate detailed reports for management.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree would be an advantage.
• Minimum of 8 years of experience in marketing, preferably within the logistics, supply chain, or transportation industry.
• Proven ability to develop and implement successful marketing strategies and campaigns.
• Strong understanding of digital marketing tools, platforms, and analytics (SEO, SEM, Google Analytics, etc.).
• Excellent communication, presentation, and interpersonal skills.
• Ability to work cross-functionally with sales, operations, and product teams.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Proficient in marketing software (CRM, email marketing tools, etc.) and design platforms (Adobe Creative Suite is a plus).

Why Join Them?

• Be part of a growing company with opportunities for professional development and career growth.
• Work in a fast-paced, collaborative environment where your contributions directly impact the company's success.
• Competitive salary and benefits package, along with opportunities to attend industry events and workshops.