Digital Marketing Manager

We are looking for an Ads Marketing Lead to join our growing team! As an Ads Marketing Lead, you will be the maestro orchestrating our online presence and driving engagement. You will play a vital role in driving online sales and optimizing advertising campaigns. Your responsibilities involve managing the ads team and analyzing digital advertising efforts to maximize visibility, attract customers, and ultimately boost revenue.

Job Role:

1. Manage digital ads with a minimum budget of Rp 1 billion/month.
2. Marketplace/Website/Socialcommerce Advertising Strategy: Develop and implement a strategic advertising plan.
3. Campaign Management: Create, monitor, and optimize digital advertising campaigns on the marketplace, ensuring they align with the brand's goals and budget.
4. Strategic Leadership: Develop and execute innovative digital marketing strategies aligned with brand goals and market trends.
5. Ad Creative: Collaborate with creative teams to develop compelling ad creatives, including product images, copy, and videos.
6. Budget Allocation: Allocate advertising budgets effectively across various campaigns, products, and marketplaces to maximize ROI.
7. Performance Tracking: Monitor and analyze key performance metrics, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall sales.
8. Competitor Analysis: Research and analyze competitors' marketplace advertising strategies to identify opportunities and stay competitive.
9. Product Listing Optimization: Collaborate with product teams to ensure that product listings are optimized for search and conversion on marketplace platforms.
10. Innovation Driver: Stay ahead of industry trends, exploring new technologies and tactics to maintain our digital edge.
11. Data Analytics: Utilize data analytics tools and platforms to derive actionable insights and make data-driven decisions to improve advertising performance.
12. Reporting: Generate regular reports on advertising campaign performance, providing insights and recommendations for optimization.

Job Requirement:

1. Proven track record (min. 10 years of total experience in digital marketing, ads performance, and influencer/KOL/affiliate marketing, with minimum 5 years of experience in leading ads/digital marketing team, specifically within the fashion retail sector).
2. Experience of managing digital ads (marketplace/meta/google/tiktok ads etc.) with a minimum budget of Rp 1 billion/month.
3. Bachelor’s degree in Marketing, Digital Marketing, or a related field.
4. A visionary mindset with a deep understanding of digital marketing trends and consumer behavior.
5. Ability to lead, motivate, and empower a high-performing digital marketing team.
6. Proficient in using analytics tools to drive data-driven decision-making.
7. Familiarity with the latest digital marketing tools and technologies.