Campaign Specialist

Minimum Requirements:

• 8-10 years experience driving behavior change communication in financial services (banking or fintech)
• Experience in planning and executing campaign communications across multiple media channels including EDM, digital and POS
• Experience working with complex granular data and synthesizing it into actionable insights for decision makers
• Excellent stakeholder management, communication, storytelling, and presentation skills.
• Demonstrated understanding of customer needs and pain points, translating these insights into campaigns that are both impactful and relevant

Nice to have:

• Experience with a card issuer or an e-commerce marketplace preferred
• Masters Degree in related fields a plus

Responsibilities:

• Support operating teams in defining outcomes from campaign marketing communications
• Analyze historical campaign metrics and operating criteria to determine key success elements
• Support an experimentation culture to continuously refine messaging, design, and delivery channels, optimizing for the most effective strategies based on controlled, data-backed experimentation
• Playback results and success of campaigns delivered to client, leading to improved customer experiences
• Collaborate with financial institutions' product, corporate affairs, public relations, brand, legal, procurement, finance & contact centre teams to deliver the best outcomes for customers via marketing communications.