Senior Marketing Research Analyst

• Responsible in building (if needed) and utilizing regular Mall market research (event, tenant survey) as foundation for Mall’s level analysis.
• Responsible for building competitor analysis guideline for Malls.
• Responsible for handling any adhoc and regular Marketing Market Research projects.
• Develop regular (e.g: per quarter/ per semester) Mall’s level analysis and recommendation and liaise with relevant stakeholders for execution.
• Explore and conduct analysis on other relevant data, including 3rd party data and desk research for competitive analysis purpose.
• Provide the market research analysis and recommendation on Dashboard to be consumed by Marketing and Malls.

Job Requirement:

• Bachelor’s degree in Marketing, Business, IT, Statistics, or a related field. Master’s degree or relevant certifications (e.g., in Data Analytics, Market Research) is a plus.
• Minimum of 7-9 years of experience in marketing research, analytics, or related roles, with a focus on commercial.
• Strong background in competitive analysis and business intelligence.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) and CRM systems.
• Ability to analyze complex data sets, identify trends, and present findings clearly and concisely.
• Strong business acumen with the ability to leverage data for strategic decision-making.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strong attention to detail in data collection, analysis, and reporting, ensuring high levels of accuracy and reliability in research outputs.
• Proactive and results-oriented with a strong focus on delivering insights that drive business growth.