Product Marketing Specialist

We are looking for a Product Marketing Specialist for maternity leave replacement. This position will help us craft a story behind the product and translate this into clear messaging for our audience. You need to be a deep thinker and empathetic to connect with the different segments of our users and create stories that will resonate with them.

For this role, you need to be a strong project manager to translate data and insights into interesting creative marketing strategies and messages that can attract attention. This requires strong collaboration across multiple teams for successful execution. You will be the focal point that pulls all the strings to make it happen. As a Product Marketing Specialist, you will be responsible for:

1. Understanding the company products
2. Connecting and resonating with the users
3. Translating benefits for the users into stories and use cases
4. Selling the unique selling points of the product
5. Crafting compelling stories and messages around the benefits for different target audiences
6. Understanding how to connect and attract users across different funnels
7. Following and analyzing market trends to position products
8. Developing product marketing strategies
9. Managing projects across various teams (investment research, creative, content, digital ads, product) to execute strategies
10. Testing marketing product features, releases, and ad copy
11. Tracking and evaluating performance using relevant KPIs and feedback from existing and prospective customers

Minimum qualifications include:

1. Proven project management and prioritization skills
2. Proven track record in managing product and/or customer lifecycle marketing
3. Ability to turn data and insights into marketing strategies and messages
4. Multi-tasking, self-drive, and strong entrepreneurial skills in navigating data-driven decisions within ambiguity
5. Budget management skills with ruthless prioritization to optimize measurement of return on investment
6. Ability to write compelling stories and ad copy
7. Strong empathy and understanding of customer reactions
8. Customer obsession
9. Ability to thrive in ambiguity
10. Strategic thinking skills, analytical mind, creativity, and strong quantitative skills
11. High cognitive aptitude and critical thinking
12. Interest in stock investing

Benefits include:

1. Supportive teammates
2. Health insurance benefits
3. Self-development activities that support careers
4. Broaden your knowledge in financial investment