Trade Marketing & Channel Development Manager - FMCG

Trade Marketing & Channel Development Manager - FMCG

Rooted in consumer, shopper, and channel insights to develop and lead annual channel strategy and detail full year plan.

1. Build or customise programmes that help our customers drive traffic, loyalty, and conversion.
2. Collaborate with Shopper to develop and communicate sales and execution channel standards (look of success) of each programme.
3. Drive new and existing product distribution in respective channel and improve visibility.
4. Develop promo strategy to drive offtake in respective channel and customers, including Return On Investment planning for pre promo and review for post executed promotion in an effort to drive continuous improvement for future programming.
5. Control budget through good Trade Promo budget management which follows compliance guidelines, ensures on-time claim settlement and proposes allocation of budgets to maximise sales growth opportunities.
6. Collaborate with sales team to drive excellent Perfect Store and promo execution.
7. Work closely with sales team to implement annual/quarterly/monthly sales plan and be agile to pivot the plan when necessary to achieve objectives.
8. Analyse sales data monthly to find opportunities to drive productivity and increase sales.
9. Manage frontliner data to create insightful reports for decision making and further improvement.
10. Implement, monitor, and improve processes to link all marketing activities with the activities of the sales team.
11. Work with field sales team to ensure excellence in in-store activation.
12. Prepare promotion sell-out volume with attention to market intelligence information.
13. Prepare input for brand and build incremental sales volume.

To seize the opportunity you should have:

1. Bachelor's degree in Marketing, Business or related disciplines with a minimum of 8 years of experience in Trade Marketing & Channel Development (GT & MT) within the FMCG industry.
2. At least 3 years of experience as Trade Marketing & Channel Development Manager for GT & MT.
3. Solid data analysis skills, able to crunch numbers and keep track of business profit.
4. Proficient Microsoft Office Skills (Excel, Word, PowerPoint, and Outlook) required including advanced Excel.
5. Problem-solving analytical and numerical skills, ability to draw conclusions based on analyses.
6. Possess financial projection and cost control capability.
7. Time and project management skills.
8. Adept personality and able to work with multiple stakeholders.
9. Experience in managing SPG & MD.
10. Excellent presentation and communication skills.
11. Strong and proven leadership.