Head of Marketing - Branding & Identity

Our client is a fast food chain company based in Indonesia. As the Head of Brand - Identity Branding, you will lead the development and execution of our brand strategy, ensuring a compelling and consistent brand image across all touchpoints. This role demands an expert who can drive brand identity, foster a customer-centric approach, and innovate in creating new branding initiatives.

Key Responsibilities:

• Develop and implement a comprehensive brand strategy aligned with the company's vision and values.
• Define and maintain brand identity, ensuring consistency across all marketing channels and customer interactions.
• Lead brand positioning, messaging, and storytelling to resonate with our diverse customer base.
• Collaborate cross-functionally to create and launch new branding initiatives, products, and campaigns.
• Drive consumer insights to enhance brand perception and customer loyalty.
• Oversee the development of marketing collaterals, campaigns, and brand guidelines.
• Analyze market trends and competitor activities to identify growth opportunities.

Requirements:

• Minimum 10 years of working experience.
• Exposure as a Senior Brand Manager or Marketing Manager in the Food & Beverage FMCG sector.
• Proven track record in developing and executing successful brand strategies.
• Ability to conceptualize and implement brand identity initiatives that resonate with diverse audiences.
• Strong understanding of consumer behavior and market trends.
• Exceptional communication and leadership skills to collaborate across teams and levels effectively.
• Innovative thinking with a passion for creating impactful branding solutions.

Required Skills:

• Positioning
• Customer Loyalty
• Working Experience
• Messaging
• Branding
• Campaigns
• Strategy
• Leadership
• Marketing Communication