Formulate Marketing Strategy and Brand Strategy in order to achieve short term and long term objectives.
Formulate guidelines to the Marketing Team in order to cascade Marketing Strategy into action.
Translate marketing strategy into marketing mixes policies to realize consistent and strong brand positioning.
Product innovation.
Monitor, analyze, and report facts and insights on customers, consumer needs, and trends in order to maximize intelligent use of consumer insight and accurate market information as input for marketing activities and policies.
Control and supervise the implementation of marketing activities including brand building, NPD, and Marketing Mix.
Coach and develop talents.
Train and coach the Marketing Team on Strategic and Technical Marketing skills.
Required Skills:
Positioning, Multimedia Development, Marketing Strategy, Business Development Strategy, Marketing Business.