DIGITAL MARKETING SPECIALIST (E-COMMERCE)

Digital Marketing Specialists have the main responsibility to increase brand awareness through the company's e-commerce platform. They promote products, boost sales, and build relationships with customers. They also design and create marketing campaigns through e-commerce platforms following existing trends to achieve company goals.

Job Responsibilities:

1. Design and implement effective digital marketing strategies to achieve targets.
2. Analyze website and campaign performance to achieve good results.
3. Plan and upload content for marketplace platforms and TikTok, including captions on a daily basis according to product guidelines.
4. Lead the end-to-end strategy and execution of paid advertising campaigns across platforms (e.g., Shopee, Tokopedia, and TikTok) to drive traffic.
5. Stay up to date with fashion industry trends, latest digital marketing trends, and best practices to ensure the company remains competitive.
6. Measure, evaluate, and report on digital marketing campaigns to recommend solutions for improvement.

Requirements:

1. Must have at least 2 years of experience as a digital marketing specialist.
2. Good knowledge of ads and marketplace systems.
3. Highly creative with experience in identifying target audiences and designing digital campaigns that motivate audiences.
4. Good communication and teamwork skills.
5. Proficiency in digital marketing tools and platforms.
6. Must be fluent in English.
7. Willing to be placed in Surabaya.