SEO & Content Specialist

About Our Client:

Our client is a leading player in consultancy and financial technology, uniquely positioned to serve the Asia-Pacific region with a focus on distressed assets. Leveraging state-of-the-art technology and a robust platform, our client provides specialized services in loan consolidation and refinancing, tailored to meet the distinct needs of both consumers and businesses. By drawing on strong partnerships and deep industry expertise, they are committed to reducing the distressed asset market, fostering recovery, and driving growth. With a client-centric approach, they offer personalized solutions to address specific financial challenges and goals. Currently operating in stealth mode, our client plans to emerge from this phase post-2024, making this an exciting time to join their innovative journey.

Position Summary:

Our Client is looking for an experienced and knowledgeable SEO and Content Specialist to join their Fintech company, which specializes in unsecured loans for subprime borrowers. The ideal candidate will have a strong background in financial services and a deep knowledge of personal finances, loans, leverage, and financial risk management.

The SEO and Content Specialist will be responsible for creating high-quality, engaging content and optimizing it for search engines to drive traffic, increase brand awareness, and attract potential customers.

What Will You Do?:

1. SEO Strategy and Implementation:
   - Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
   - Conduct keyword research to identify high-traffic, relevant keywords for the financial services industry.
   - Optimize website content, meta tags, and other on-page elements for search engines.
   - Monitor and analyze website performance using SEO tools and analytics platforms.
   - Stay updated on SEO best practices and algorithm changes to ensure compliance and optimal performance.
2. Content Creation and Management:
   - Create high-quality, engaging content about personal finances, loans, borrowings, leverage, and financial risks.
   - Develop blog posts, articles, whitepapers, case studies, infographics, and other content types to attract and educate potential customers.
   - Collaborate with internal teams to ensure content aligns with brand messaging and marketing goals.
   - Edit and proofread content to ensure accuracy, clarity, and consistency.
   - Manage the content calendar to ensure a steady stream of relevant and timely content.
3. Financial Services Expertise:
   - Leverage a deep understanding of personal finances, loans, and management of financial risk to create informative and authoritative content.
   - Translate complex financial concepts into clear, accessible language for a broad audience.
   - Ensure all content is accurate, compliant with regulations, and aligned with industry standards.
4. Social Media Management:
   - Manage social media platforms, utilizing them to distribute content and engage with the target audience.
   - Monitor social media channels for trends and opportunities to enhance brand visibility.
   - Track and report on the performance of content and digital marketing initiatives.
5. Performance Analysis and Reporting:
   - Monitor key performance indicators (KPIs) for SEO and content marketing efforts.
   - Analyze data to identify trends, opportunities, and areas for improvement.
   - Prepare regular reports on SEO performance, content engagement, and overall effectiveness of marketing strategies.
   - Use insights from analytics to refine and optimize content and SEO strategies.

Requirements:

• Bachelor's degree in Marketing, Communications, Finance, or a related field.
• Proficient in Bahasa and English.
• 3-5 years of experience in SEO and content creation in the financial services industry.
• Strong understanding of personal finances, loans, leverage, and financial risk management.
• Proven track record of developing and implementing successful SEO strategies.
• Excellent writing, editing, and proofreading skills with a strong familiarity with content marketing and blogs.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz) and content management systems (CMS).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Attention to detail and ability to manage multiple projects simultaneously.
• High level of integrity and professionalism.