Educational Background: A degree in visual merchandising, fashion merchandising, retail management, or a related field is preferred.
Experience: Min. 2 years of experience in visual merchandising, retail, or a related role is highly valuable.
Creative Skills: Strong creativity and an eye for design, with the ability to create visually appealing and innovative displays.
Fashion Knowledge: A deep understanding of fashion trends, product features, and the brand's style and identity.
Attention to Detail: Meticulous attention to detail to ensure that displays are executed flawlessly.
Job Role:
Store Layout and Design: Plan and design store layouts, including window displays, floor plans, and product placement, to optimize traffic flow and showcase products effectively.
Window Displays: Create eye-catching and thematic window displays to attract and intrigue passersby and draw them into the store.
In-Store Displays: Design and set up in-store displays, focal points, and visual storytelling areas to highlight key products and collections.
Visual Storytelling: Develop visual narratives and themes that convey the brand's identity and story, using props, signage, and decor.
Seasonal and Trend Displays: Stay up-to-date with fashion trends and seasonal changes, adapting displays accordingly to keep the store fresh and exciting.
Planograms: Create planograms to guide store staff on product placement, ensuring consistency across multiple locations.
Inventory Management: Coordinate with merchandising and buying teams to manage inventory levels and ensure that the right products are available for displays.
Lighting and Color Schemes: Implement effective lighting strategies and color schemes to enhance product visibility and ambiance.