Develop and execute the e-commerce strategy in line with the organization's overall business goals. This includes setting sales targets, defining marketing plans, and exploring growth opportunities.
Maintain and update product listings, including descriptions, images, and pricing. Ensure product information is accurate and up-to-date.
Plan and execute online marketing campaigns to drive traffic to the e-commerce site. This may include SEO, SEM, email marketing, social media advertising, and content marketing.
Enhance the customer's online shopping experience by ensuring a seamless, user-friendly interface, providing excellent customer support, and optimizing the checkout process.
Monitor and analyze e-commerce performance metrics such as sales, conversion rates, website traffic, and customer behavior.
Use this data to make informed decisions and improve strategies.
Coordinate with inventory and logistics teams to ensure stock levels are maintained and orders are fulfilled efficiently. Implement inventory management systems and processes.
Ensure secure online transactions and payment processing systems. Stay up-to-date with online security best practices and regulatory requirements.
Implement customer retention strategies, including loyalty programs, and personalized recommendations to foster customer loyalty and repeat business.
Collaborate with third-party vendors, suppliers, and partners to expand product offerings, negotiate contracts, and maintain strong relationships.
Stay informed about industry trends and competitors to identify opportunities and threats in the e-commerce market.
Requirements:
Bachelor's degree in business, marketing, or a related field.
Proven experience in e-commerce management, with a strong understanding of online retail operations.
Proficiency in e-commerce platforms (e.g., Shopee, Lazada, Tokopedia, etc.) and content management systems.
Strong knowledge of digital marketing strategies and tools.
Analytical skills to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills.
Project management skills and the ability to work cross-functionally.
Knowledge of e-commerce regulations and best practices.