E-COMMERCE MARKETING SPECIALIST SECTION HEAD

Job Objective

This position is responsible for developing and executing comprehensive marketing strategies to drive traffic, increase conversion rates, and enhance customer engagement on the company’s e-commerce platform. This role requires a creative and analytical thinker with a strong understanding of digital marketing channels, e-commerce trends, and customer behavior. The E-Commerce Marketing Specialist will work closely with the E-Commerce Category Analyst to ensure that marketing campaigns align with product offerings and merchandising strategies, ultimately driving online sales and brand growth.

Job Responsibilities

• Develop and execute marketing strategies for the e-commerce platform.
• Collaborate with the E-Commerce Category Analyst on marketing campaigns.
• Analyze customer behavior and market trends to inform marketing decisions.
• Manage digital marketing campaigns across various channels (SEM, email, social media, etc.).
• Monitor and report on campaign performance using analytics tools.
• Work with the creative team to develop engaging content for marketing initiatives.
• Implement customer segmentation and personalization strategies.
• Conduct A/B testing to optimize marketing efforts.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 4+ years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in managing digital marketing campaigns across multiple channels (SEM, email, social media, etc.).
• Strong analytical skills, with the ability to interpret data and drive data-driven decisions.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Experience with CRM systems.
• Excellent communication and project management skills.
• Creative mindset with a strong understanding of branding and content marketing.
• Experience in a similar role within the same industry (retail) will be preferred.
• Knowledge of UX/UI principles and how they relate to e-commerce marketing will be preferred.
• Familiarity with A/B testing tools and methods will be preferred.
• Understanding of customer segmentation and personalization strategies.
• Willing to WFO from our Head Office in South Jakarta (Pancoran).

Job Overview

• Job Level: Section Head
• Job Type: Probation
• Job Function: Digital